UK Brewing Industry Assignment Example | Topics and Well Written Essays - 2000 words

UK Brewing Industry - Assignment Example It is irrefutable that the brewing industry and its market in UK have significantly changed over the years. It should be noted that most of the common assumptions and preconceptions of manufacturers about their distribution channels and consumer preferences are now obsolete. Thus, Coors Brewers Ltd. (Coors) needs to institute a change of strategic directions in order to account for these important developments and trends. This report generally aims to identify the various future strategic options for Coors. The first section will conduct an environmental scanning which will examine the different changes in the market of the business organisation. Secondly, this report will briefly outline its recommendations on how Coors can further enhance its performance by using its strengths and core competence to take advantage of the opportunities in the UK market. These will be conducted through the use of strategic management tools specifically the Ansoff Matrix. The market for alcoholic drinks is a very important sector in the UK market. It should be noted that the brewery sector generates more revenue than the other large industries like clothing, motor vehicles, tobacco, and confectionary. However, there has been a decreasing trend in alcohol consumption within UK households. It also noted that the traditional beer consumption in public houses is now overshadowed by the increasing consumer preference to consume brewed products at home as this is perceived to be more socially acceptable. The major trends in the UK brewing industry are identified as follows: "there is a growing female and mixed group influence; going to a public house is a leisure activity; consumption is often driven by occasion and events in both on-and off-trade; premium beers are becoming an important sector; there is wide choice of outlets; and there is a wide choice of brands." In addition, it should also be added that breweries which compete with Coors are now dismantling their previously owned public house estates. The younger generation also has the inclination to lagers which is a high profit segment for brewers. These diversions from the traditional market conditions posts many strategic options for Coors and other players in the UK alcoholic drinks market. The Ansoff Matrix The Ansoff's Matrixis a tool in strategic management which is utilised in order to aid in deciding the product and market growth strategy of a company. After its publication in the Harvard Business Review in 1957 in an article entitled, 'Strategies for Diversification,' this strategic management tool has gained wide popularity and recognition in the marketing world. Ansoff Matrix is specifically useful for business organizations which have growth objectives. Ansoff's product/market growth matrix suggests that a business' attempts to grow depend on whether it markets new or existing products in new or existing markets. Four strategies are generally prescribed-market penetration, market development, product development and diversification. Market penetration is a company's strategy which aims to serve current market with its existing products. With this growth strategy, the company aims to increase

How the breakup of big labor is impacting future labor relations Term Paper

How the breakup of big labor is impacting future labor relations - Term Paper Example However, due to the economic changes and globalization, that influenced the modern labor market, the big labor has almost disappeared from the modern business environment. The following paper will discuss the impact the breakup made on the labor relations and will also illustrate to what extent this breakup influenced the future labor relations. The recent cease of the coalition of U. S. labor, which was created in 1955, has brought a renewed interest in the future of labor relations. Some experts consider such split as the other step in the slow decline of union membership, while others see its influence on the development of a new coalition that is an important step in the revitalization of unions in the United States (Meyerson, 2015). There is an essential consequence of the union split, however, it is not the single factor that can put an impact on the future of unions and labor relations as they are. On the global scale, union developments are perceived as the dynamics of a global economy with its competition in jobs and the new types of workers who decide to join unions. Despite the declining nature of unions across the decades, there were about one out of three Americans in 1950s who was involved in the big labor. On the contrary, today, this sum is eleven per cent of American workers are union members and six per ce nt constitute union member in the private sector. There are no unions among employees of such sectors of the economy as in high-tech, fashion and finance. Such tendency is understandable due to the new generation of people, young activists, who find unions as something left from their great-grandparents’ generation. Those under and over 30 do not notice big labor. However, everyone see the consequences of labor unions. Under the absent a U.S. union movement, the American middle class is shortened, the concentration of wealth increases, however, the corporate domination of government grows. Under the